This clothing company’s seminal mission is to develop consonance with the usage of Abstract Dissonance,with their slogan being,“NOT FOR EVERYONE ". 

 

The world we live within isn’t always accepting of diversity and change, some love the idea of conformity because regular notions and ideas  “haven’t been broken” or “changed”. Instant exposure to novel experiences can change how art is perceived, offering creative sustenance for certain viewpoints or concepts. The brand differentiates itself from the norms of being like everyone else by branching out and elucidating the differences within its communities.